Ahhhhh Lorraine Kelly – TV host of champs. She might have stylists and (what we imagine is) a generous wardrobe budget for The Lorraine Show, but she still advocates a thrifty lifestyle off set.
Take her show’s High Street Fashion Awards for example, it purposely ignores high end designers and focuses on stores like Peacocks, which the average girl could shop in every Saturday.
Peacocks have been nominated in the affordable fashion category of this competition which provides us with a perfect case study into the availability of value for money fashion on the high street.
The last few years have been kind to value for money retailers due to their ability to quickly produce designer inspired clothing at great prices has taken the UK high street by storm.
There are now ‘get the look for less’ features in magazines and television shows on almost a daily basis – including the segment that showed viewers how to capture the latest catwalk fashion trends with Peacocks garments on The Lorraine Show this morning.
Thanks to the rise of the type of high street fashion celebrity trends can quickly be taken up by anyone without access to a gold credit card, and if you take advice from the likes of Gok Wan there really is no reason that anyone should know the difference.
The High Street Fashion awards are a great way to highlight the huge range of affordable fashion available in Britain, and the best places to buy it - so why not give Peacocks and the rest a show of support and vote.







