In the blogging industry, integrity is crucial for blogging success. To generate an engaged, successful audience, it’s important to be relatable and be, most importantly, real. We live in a digital age where there’s so many bloggers out there; so the need to stand out and build real connections becomes ever more important. As a blogger, it’s crucial to build trust with your audience, as they rely on you for your advice and influence.
That’s where sponsored posts come in. Don’t get me wrong – I think sponsored posts are an amazing tool for blogger growth and increasing recognition, as well as all-important $$$ to live off – but I approach them in moderation. Of course, the need to make money, especially for those who blog full-time, is completely understandable. But the temptation, especially as a new blogger, when being approached by so many companies, is just to accept everything and promote it all, for the freebies and for the money. I see so many bloggers promoting things completely irrelevant to their feeds (for example, I’ve seen fashion bloggers promoting toothpaste) and promoting poor-quality clothing, from cheap websites, simply because it was free, or because they were being paid to do so. Don’t get me wrong, I’ve also fallen into that trap myself sometimes before; both as a blogger and also as a consumer. As a blogger, because I’ve promoted, in the past, just because I got something for free. As a consumer, it has happened to me where I’ve trusted a certain blogger’s opinion about a company, about a clothing product, and ordered something because they said it was amazing. Then, numerous times it’s arrived and looked nothing like their photos, in horrible quality. Of course, it’s understandable that bloggers will sing something’s praises and far more strongly when they’re being paid to do so, including exaggerating in their captions. But when they promote a terrible product, this makes me completely lose trust in the blogger.
For my part, I do accept sponsored posts. Of course I do. But when I do, I have two golden rules. First, that I really, genuinely, 100% like the product I’m promoting, and I would wear it, or use it, myself. Second, to not let sponsored posts consume my blog, or my Instagram feed, and not let them take over my personal style. So many bloggers I know have been criticised for “just wearing what companies send them” and “having no style of their own”. The whole point of fashion blogging is to share your gift, and your passion with others, and people follow you because they might think that you’re unique in your style, and like your choice in clothing. But when sponsored posts take over; clothing you wear no longer seems to be a choice you’re making, and that always comes with a loss of integrity.
So, for me, sponsored posts are best in moderation. It’s all about striking a balance between earning money and recognition, and maintaining your integrity as a blogger. What are your guys’ thoughts on sponsored posts?
Shop the Look…
Dress: Primark!!! (not available online)
Bag: Ralph Lauren
Watch: Abbott Lyon
Silver Bow Ring: Pandora
Other Rings: Primark